Understanding Macros

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Macronutrients are nutrients that provide calories or energy. Nutrients are substances needed for growth, metabolism and other body functions. Since “macro” means large, macro-nutrients are nutrients needed in large amounts. All food is broken into three “Macro” categories:

1. Carbohydrate
2. Protein
3. Lipids (aka fats)

While each of these macronutrients provides calories, the amount of calories that each one provides varies.

- Carbohydrate = 4 calories per gram
- Protein = 4 calories per gram
- Lipids = 9 calories per gram
- Alcohol = 7 calories per gram*
*Alcohol is not a macronutrient


Understanding not only what macro-nutritons are but how they effect your body is imperative to changing your body the way you want. Here is a breif overview of each macro.


Carbohydrates, or "carbs," are essentially energy. Carbs are the fuel that keeps you going though your workout. They fall into two distinct categories, simple and complex.


Protein is the gym-goer's favorite macronutrient. During strength training, you cause trauma to your muscles, and without protein, our body can't repair, can't get stronger, and will be more susceptible to injury in subsequent workouts. Without protein, the muscle will not recover and you won't see any results.


Fat is also an important source of energy, however, it has been demonized over the years simply because of our use of the word "fat." People think that fat makes you fat, but despite what people may lead you to believe, the fat you consume does not get stored unchanged as fat on your body.


Currently on a diet and not seeing the results you want? Well it’s because not ever program is created equal. Just because the diet you are on has worked for some does not mean it will also work for you. Everyone has a different sensitivity to certain foods. Protein may help one person lose weight and another gain. Our advice - get on a nutrition plan designed specifically for you. It may cost more but it’s well worth it.